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Herbalife Becomes New Sponsor of FC Barcelona! |
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published by Netcoo Editorial Office
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Wednesday, 02 June 2010 |
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Herbalife Ltd. announced a three-year, multi-million dollar agreement with FC Barcelona to make Herbalife the club's Official Nutrition Sponsor. At the same time, Leo Messi has agreed to a personal sponsorship agreement. The contract with FC Barcelona involves the acquisition by Herbalife of global association rights, as well as various publicity assets and rights held by the club to promote its name internationally.
The company will also have a strong presence in Barca's pre-season friendly games and on the international tours the club undertakes each year before official competitions begin. The agreement also states that as nutrition sponsor, doctors and nutrition experts from Herbalife's Nutrition Advisory Board will meet with members of the first team to develop specific nutrition programs to support them.
Leo Messi also reaches deal
In addition to, and as a consequence of the deal with the club, Herbalife has also reached an agreement with Leo Messi for its global promotional activities for the next three years.
"I'm very happy to be associated with such a large, established nutrition company as Herbalife that's known around the world. Together, we can help spread the word about how healthy nutrition can help athletes achieve the most out of their training, while at the same time, work together on projects to help children at risk," said Messi.
"FC Barcelona is one of the greatest clubs in the world, made up of extraordinary athletes who perfectly illustrate our philosophy of living a healthy, active life. Our independent distributors around the world are incredibly excited that FC Barcelona and its players are representing our company, bringing together two leaders in our fields," according to Michael O. Johnson, chairman and CEO of Herbalife.
Source Herbalife, Picture FC Barcelona (www.fcbarcelona.cat) |
