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LR-International Founder Helmut Spikker is back – a short portrait! |
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published by Netcoo Editorial Office
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Tuesday, 09 March 2010 |
 His name stands for a remarkable share in the success of the European network marketing industry: Helmut Spikker, founder of the largest German network marketing company LR-International, nowadays known as LR Health & Beauty Systems. Helmut Spikker (50, born in Ahlen, Germany) turned LR-International, which he established in 1985, into one of Europe’s top companies for health, beauty and wellness products. His intuition and extraordinary instinct for trends in distribution, marketing and new products is legendary. Among his achievements is the introduction and firm establishment of best sellers such as aloe vera, colostrum and zistus in the European market as well as the Starbox, a series of exclusive perfumes known all over Europe, which was endorsed by celebrities like the German tennis star Boris Becker and multiple Formula One World Champion Michael Schumacher.
Europe has experienced a real direct selling boom since the 1990s, which is to a large extent a result of Spikker’s work. Numerous income millionaires have been made all over the world through his businesses. When the businessman sold LR to the private equity firm Apax Partners in 2004, he had already established the Ahlen-based direct selling company as the number one German network marketing company in Europe and turned it into a multimillion euro company with subsidiaries in more than 25 countries.
 In 2008, Spikker announced his big comeback. He committed to the creation of a billion euro corporation, which was going to be active globally and firmly establish the network marketing concept in all important world markets once and for all. As one part of his strategy, Helmut Spikker founded new companies, which he then complemented with the acquisition of existing first-class direct selling businesses in order to carefully integrate them under one big umbrella according to their histories and strengths. Apart from the European direct selling flagship for high-quality costume jewellery Pierre Lang from Austria, Helmut Spikker to date has also acquired the nutrition supplement network Re-Vita, which is active in the United States and all over Asia. Read more in our next issue. Coming soon! |
