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Amway announced a 1.1-billion-baht project to build its new Amway Thailand Headquarters on a land plot more than 10 rai to provide ultimate convenience to 1,000,000 Amway Business Owners and Amway Members. The company foresees continued expansion of its business here, confirmed by 15% sales growth to record-breaking 13.3 billion baht in 2009. The impressive performance is also regarded as another strong evidence of Amway Business Owners profession as a promising career opportunity despite sluggish economy.
Mr. Preecha Prakobkit, Managing Director of Amway (Thailand) Ltd., revealed: “To support our expansion plan and the goal to achieve annual sales of 20 billion baht in 2012, Amway will be investing 1.1 billion baht to build a new Amway Thailand Headquarters on Ramkhamheang Road. Standing on a land plot more than 10 rai (17,000 sq.m.), the new headquarters with spacious utility area of 35,405 sq.m. will accommodate business activities and shopping of 1,000,000 Amway Business Owners (ABOs) and Amway Members, and will be the center in extending business opportunity to larger group of people. In addition, the new premise will be the symbolic pride of Amway as Thailand’s number one direct selling company and an original direct selling firms with high standard of business ethics and full compliance to the laws.”
“The new Amway Thailand Headquarters will embrace green concept in its design to enable energy saving and create cozy, relaxing ambience along with the sense of freedom, modernity, and security,” he added. “The utility space will be designed to maximize functions. On the road frontage of the premises will be a three-storey Amway Experience Plaza that houses an Amway Shop where 2,000 products from Amway and Business Partners can be purchased, an Amway Zone that offers Amway experience and business opportunity, a library, and meeting rooms with a combined capacity to accommodate 1,000 people. Next from this building will stand an 8.5-storey car park building, large enough for 530 cars, and a Grand Arena for recreation in garden and fountain atmosphere. At the furthest end of the land plot, a five-storey office building will be built to support future expansion of the business.”
“The project to build our new headquarters is a major domestic investment that will spawn business opportunities to many local industry sectors in Thailand, such as real estate, building materials, architectural design, construction, interior design, etc. In addition to helping spur the economy, the project will also contribute to growth and development of its surrounding communities. The construction is scheduled to start in 2011 and will expectedly be completed in 2012, the year when our 20-billion-baht sales target is due,” Mr. Preecha said.
Kittawat Ritteerawee, General Manager of Amway (Thailand) Ltd., reported on Amway’s performance: “In 2009, Amway posted a record sales performance of 13.3 billion baht, representing 15% growth, which was attributed 60% to our health and beauty products. On behalf of Amway, I would like to express our sincere appreciation for the support and confidence that all the customers have in Amway products. And above all, we owe our gratitude to all ABOs and Amway staff, whose commitment and partnership have resulted in Amway’s continued growth and the prestigious position as Thailand number one direct selling company.”
“We will this year continue our emphasis on quality offerings in health and beauty with a comprehensive product portfolio that covers different needs of all segments. Our well-established products will benefit from intensified public relations to further expand their user base. In addition, more Amway Shops will be opened this year to increase consumer’s accessibility to Amway brands alongside reactivation of existing members and penetration to new users. These plans will be supported by a budget of 750 million baht for marketing, sales promotion, advertising, public relations, and other relevant activities,” he continued.
“Our continued success is a clear proof that ABO have the opportunity to live a financially secure life and contribute to the economy of the nation even in time of downturn, We have always provided our full support for growth of ABOs and their organization through training, conferences and seminars, business support media, and business operation support with high standard of professional and business ethics. We are therefore confident that the 320,000 ABOs nationwide will give Amway a strong propelling force for further growth.” Mr. Kittawat told.
Sak Tanaprakob, Chairman Amway Business Owner Council and Double Diamond Amway Business Owner, gave his comment: “As a business partner and representative of ABOs nationwide, I am proud to be part of the top direct selling company in Thailand. All ABO’s business organizations nationwide have full confidence in our shared goal for year 2012 and have been working hard to help Amway achieve the sales target of 20 billion baht. We also take pride in our ABOs role in extending business opportunity to people, and in Amway’s status as the role model in direct selling business, not only in terms of business success, but also the high standard of business ethics as a direct selling company.”
“We feel certain that the company’s plans, including the new Amway Thailand Headquarters project, and all support from the company will be the impetus for further growth of Amway. At the same time, the twelve-member Amway Business Owner Council is playing our part in supporting sustainable growth of all ABO’s business organizations to ensure professional service, high ethical standards, and positive image of ABO as an alternative career for all. In addition, the one-year-tenured council also serves as the coordination center for maximum work efficiency between the company and ABOs across Thailand,” concluded Mr. Sak. |
