Brian Slobodow, President and COO of Neways International, takes pride in his company and team. As President and COO of Neways international, nothing has given him as much satisfaction as working with a team of dedicated managers and equally dedicated and passionate Distributors to develop Neways in a burgeoning European market. “In my homeland, we sing about the American Dream. It’s about time the people of Europe started to shout about the European Way of Life,” he said.

Brian joined Neways International in early 2007. Since Neways was purchased by Golden Gate Capital in November 2006, he emphasized, Europe has always been one of its primary targets for the expansion of operation. Recent investments brought forth the establishment of a European headquarters in Brussels, Belgium. „In this operational hub, over 30 employees support a wide range of European markets for day to day support,” he explained.

Led by European Operations Director Ariane Bresse the team has the ability to communicate in 13 languages. Meanwhile, according to Slobodow, Neways European Marketing Director Ellie Fordham ably plans and executes leading strategies in partnership with Country Managers, such as Shaun Charity, for English speaking markets and Didier Schluchter for German speaking markets. Brian went on to say “The early part of 2010 will see the culmination of the last 12 months’ work by the EU management team, working in close cooperation with the resources at Neways’ International Head Offi ce in Utah, come to fruition.”

Through the development of new sales tools and exciting new product launches, Neways will soon be officially opening in France, one of the traditionally strongest network marketing markets. Brian said, “Our Distributors in our established markets, like the UK, Germany and Belgium, are said to already preparing intensively for the opportunity they will be afforded by utilising Web-based tools to sponser new business-partners without having to set foot outside their home offices.

One will be anxious to find out whether the Americans will be again as successful as in the beginning. Neways‘ branch office at Wiesbaden, Germany, is locked for quite a while. Whether the Germans were singing about the American Dream too silently, is hard to say.