You may not have recognized her as the 10-foot, bright-blue warrior princess Na'vi in James Cameron's sci-fi blockbuster "Avatar," but statuesque Hollywood starlet Zoe Saldana is otherwise hard to miss.
And come April, she'll be even more visible -- as the face of Avon’s newest fragrance, Eternal Magic, which, according to the company press release, “takes inspiration from the rare Princess Monaco Rose.”

"Every woman wants to be somehow unforgettable and this sentiment is exactly what Zoe embodies. She is a rising star in Hollywood and has put up a reputation to portray strong characters that leave a permanent impression,“ Avon Senior Vice-President geralyn Breig comments the vote for Zoe. The 31-year-old actress, who's been floating around Hollywood for a decade starring in endearing movies such as "Center Stage" and "Pirates of the Caribbean" and "Star Trek," also will be featured in Avon's brochure as a face of the company's cosmetics collections.

Being also a skillfuk dancer, this is the actress' first major endorsement deal (and "Avatar" is her first billion-dollar movie). She also joins the illustrious ranks of past Avon spokesmodels, which include Reese Witherspoon and Jennifer Hudson. Zoe Saldana herself is excited about Avon: „It means a lot to me to be entitled to cooperate with a company that shares in my values and believes in self-aware women.“

Looks like the tide has finally turned for the talented screen siren.