The US direct selling company XanGo and Major League Soccer’s Real Salt Lake (RSL) announced a three-year renewal of the club’s historic title jersey-front sponsorship; financial terms of the deal were not disclosed. The original contract, announced in October 2006, made history in being the first jersey-front sponsorship in U.S professional sports. Since that time, several other Major League soccer clubs have announced similar partnerships with major global brands.

“As a global company that prides itself in innovation, XanGo is very pleased to have joined Real Salt Lake in this partnership as the first jersey-front sponsors in U.S. professional sports, and we are happy to see other major brands follow our lead and support soccer in North America,” said XanGo Founder/Board Member Gordon Morton. “This partnership is ideal for XanGo and our global brand in the sense that our brand goes wherever the team plays and that soccer is the world’s game. We promise that XanGo and its more than one million Distributors worldwide will continue to support Real Salt Lake both at home and abroad.”

RSL, in its fifth year in Major League Soccer, expressed its appreciation for XanGo’s ongoing commitment to the club and the game of soccer. Last fall, RSL opened a state-of-the-art sports and entertainment complex in Sandy, Utah, which will play host to the 2009 MLS All-Star Game on July 29.

“We are very pleased to continue our partnership with XanGo, and to represent their brand on our jersey through the 2013 season,” said Real Salt Lake President Bill Manning. “XanGo is a great asset to the Utah business community and we appreciate their continued support of our organization.”

XanGo’s multi-year deal with Real Salt Lake includes signage and promotional opportunities at the team’s sports and entertainment venue, Rio Tinto Stadium, in Sandy, Utah. Additionally, XanGo and RSL will continue the annual tradition of XanGo Cup, which pairs RSL and an international soccer powerhouse in a friendly match. This year’s XanGo Cup, the fourth annual, will feature Clúb América, Mexico’s premier soccer club. The game was kicked off at 6 p.m. on Saturday, July 11 at Rio Tinto Stadium and Real Salt Lake won the game 1:0. Select adidas/RSL training and off-field gear will also promote the XanGo/RSL partnership.