BK Boreyko, President and CEO of Vemma, views the partnership as a positive one for the non-profit organization. “With Vemma’s referral-based marketing plan, it’s almost like we’re creating an economic stimulus plan for non-profit organizations like USEF. When private and public funding is tight, USEF has the opportunity to raise supplementary funds simply by promoting Vemma’s nutritional products to its target audience, which is huge,” said BK.

The United States Equestrian Federation (USEF) serves as the National Governing Body for Equestrian Sport in the United States. The USEF strives to provide leadership and promote the pursuit of excellence at all levels of Equestrian sport, from the grass roots to the Olympic Games. The USEF is dedicated to selecting and designating individuals and teams in order to provide the strongest possible US representation in international competitions. On a national level the Federation is devoted to developing interest and participation in the equestrian sport as a means of promoting physical activity, sportsmanship and public involvement.

“The USEF is excited about our partnership with Verve,” said James Wolf, Executive Director of the USEF. “Verve is a healthy alternative to other energy drinks. This product aligns well with our organization and our events. Verve is a product that promotes a healthy and energetic lifestyle.”

One of the USEF’s premier events and National Championships, the Rolex Kentucky Three-Day Event, was held at the end of April at the Kentucky Horse Park. Verve was a featured product at the Event’s Sponsor Village where 130,000 attendees passed through to get a first hand taste of the healthy energy drink.

http://www.usef.org