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Amway India to expand product portfolio |
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Monday, 27 April 2009 |
 Direct selling company Amway, which currently sells 110 products in India, intends to increase this number by adding newer products to its product portfolio, revealed the Press Trust of India. The expansion of Amway's product portfolio is part of the company's plan of achieving a turnover of INR25 billion by 2012-13. In 2007-08, the company reported a turnover of INR11.28 billion. In addition, the company wants to increase its distributor base in the next 10 years to 900,000 personnel. For achieving this, the company will add over 50,000 distributors annually.
According to the Business Standard, Amway India is also looking at improving customer access across the country. As part of this, through Amway distributors, Amway products will now be sold in select gyms, beauty spas and salons. The firm will also open 'experience centers' at some of its offices in the country. The Business Standard quoted Achinta Banerjie, vice president of Amway India (west), as saying: "We focus on improving consumer access in 2009. The first step has already been taken with the launch of the new-look Amway website, amway.in, which has redefined e-commerce in direct selling. Consumers, who did not have access to Amway products hitherto, can order Amway products with the click of a button. Select Amway products will be available in gyms, beauty spas and salons, where Amway distributors will supply products to these outlets." |
