On April 3th and 4th 2009 the 2nd Direct Selling festival is taking Place in Dubai. No wonder since Dubai is known as one of the most booming regions of the world. Strategically it is considered as a hub linking Europe, Africa and Asia. Dubai has an upstate, which consists of three continents, 136 nations, 3,2 billion people and around 18,3 trillion US-Dollars gross domestic product. Direct sellers, which are thinking about further expansion or the foundation of a daughter company in the Middle East, North Africa or Asia, will find a tremendous market potential. This is due to the fact, that the population of the United Arabian Emirates is a mix of different nationalities.

Everything fits together: the high market potential, the large middle class that wants to make a better living and the willingness of direct sellers for expansion. The products and business models of the direct selling industry deliver an ideal approach to enhance the living standard. In addition to that Dubai as a business location offers an almost perfect infrastructure. As the media partner of the Direct Selling Festival the English Netcoo Magazine will be live on location too.

Netcoo Executive Director Andreas Graunke: “Our printed edition in English shows outstanding development. The first edition hits the spirit of time, the magazine has been mailed to lots of countries. The next edition will be published soon. In addition to the English edition the internet portal www.netcoo.biz has been established. Meanwhile lots of international news from the direct selling industry can be found there.”