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XanGo announces new Chief Marketing Officer |
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published by Netcoo Redaktion
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Wednesday, 21 January 2009 |
 XanGo, LLC, the mangosteen beverage category creator and market leader, announced today the hiring of Larry V. Macfarlane as its new Chief Marketing Officer. Macfarlane brings to XanGo a record of nearly 25 years of business with a reputation for developing and directing successful global business and marketing initiatives.
Previously, Macfarlane served as a Division President at NuSkin Enterprises, where he was responsible for developing new distributor opportunities and enhancing brand value.
Most recently, he led all aspects of marketing, including product management, product marketing, public relations, lead generation and branding as Chief Marketing Officer for MontaVista Software in Silicon Valley, Calif.
“Thanks to the skill and focus of our founders, strong branding and marketing have long been cornerstones of XanGo’s culture and success,” said Robert Conlee, CEO of XanGo, LLC. “As we grow and mature, our capability to develop new opportunities and enhance existing ones will become equally vital to our continued growth and success. With Larry’s experience and leadership he will be a welcome addition to our already strong executive management team.” |
