|
Brazil: Amway pursues growth in 2009 |
|
|
published by Netcoo Redaktion
|
|
Thursday, 15 January 2009 |
 At the beginning of January Direct sales company Amway reported above 22 per cent growth in its sales in 2008, compared with a 30 per cent growth in 2007 and general manager Andre Raduan is working measures to push sales. Such as smaller packages with reduced prices, adapting cosmetics to the tastes and skin of Brazilians; the development of a local Web site; and special advertising campaigns to cost US$10 million in 2009.
Amway has 50,000 representatives in Brazil to which it is offering training programs and enlarged sales commission. The company portfolio of 65 items is broken down into health (40 per cent) personal care (30 per cent) skin care (15 per cent), and home care. |
